BEARPAW, Fjallraven, Field Notes, BRUNTON, PRIMUS , Hanwag and Layback
Dana and Ernie Noh founded the agency with a commitment to iconic brands that contribute to the communities they serve. As Dana puts it, “We strive to bring iconic brands who’s brand story is backed by genuine history…”
Fjällräven is a brand steeped in the rugged traditions from Northern Sweden. Their apparel is uniquely rugged and stylish with an impressive history of making their own materials… Read more
As we seek out new brands, we always ask ourselves, “What story draws our retailers together?”. The answer, active lifestyle products that improve the quality of life. Yes, that may seem subjective at first, but as we delve deeper into this question a few things stand out. The first is comfort. If you’re an active person, you’ll most likely put pressure on your apparel – more than most people do.
This stress tests the very nature of apparel design. Some apparel is designed to look great, while others are designed to stand the test of time. SAXX does both. Underwear is what’s closest to your body, so it must be comfortable. SAXX goes a step further, by also adding features that increase the quality of the active lifestyle for men.
In 2006, Trent Kitsch asked himself, “…why can’t men’s underwear be better?” Here’s how the story goes according to SAXX:
“After spending hours on a fishing expedition in a clammy ocean suit, he wondered if there was a way to fend off the uncomfortable effects of chafing and friction down south.The answer was SAXX. Simply put, this is underwear designed differently. Our patented technologies move with you and deliver revolutionary comfort every step of the way. Just like our founder questioned the status quo of the underwear industry, we believe in challenging the world around us to be better. Our underwear was designed to support guys in doing just that.”
All the brands NOHRTH represents figured out a way to improve an active person’s quality of life through innovative design and a trusted pursuit of quality. We are honored to represent SAXX and it’s story of comfort and unique design. If you’re interested in a SAXX Catalog, please contact us.
When we released our 14th seasonal limited edition, we decided it was about time to get back to our roots. Field Notes in general, and the National Crop Edition specifically, owe their existence to a tradition of promotional memo books distributed to American farmers over the last hundred years by seed, tractor, and other agricultural companies.
Field Notes co-founder Aaron Draplin has been collecting these for years, “rescuing them” from obscurity. He talks about Field Notes’ ancestry in this film, From Seed, and we’re happy to present an ever-growing collection of our “family tree” for your perusal.
Professionally sorted, scanned in, clipped and coded by Eric Lovejoy, Leigh McKolay and Joe Dawson Jr.
With a name like NOHRTH, how could we NOT rep Fjällräven, a brand with an amazing story set in the mountains of Northern Sweden? More importantly, Fjällräven is the most ethically sound, sustainable, innovative, premium outdoor brand in the world. 100% PFC Free, Wool-Redefined, recyclable polyester, traceable down… and it all began when Åke Nordin, an avid young hiker, decided the backpacks at the time (the 1950s) were unsatisfactory and took matters into his own hands. At 14, Åke built his first framed backpack in his basement with his mother’s sewing machine. Using strong cotton fabric for the pack, he attached a wooden frame using leather straps and used calfskin for the support straps. This evenly distributed weight across his back. It was more comfortable. It also meant he could carry more weight with ease.
On a trip up North, Åke’s invention caught the attention of the indigenous Sami people who spent weeks at a time high up in the mountains. They asked Åke to build them a backpack and after that a tent. Fjällräven had found its beginning. 50 years later, the brand has expanded to every corner in the world.
Fjällräven means Arctic Fox in Swedish, honoring the small and highly adaptable predator that lives in the Swedish mountains under the harshest conditions. Ever the clever brand, Fjällräven continues to find smart, innovative solutions to make every adventure an unforgettable one.
We may live in California, but we love warm & cozy as much as anyone. BEARPAW is the definitive warm & cozy boot brand, approachable in both its style and price point without compromising her quality and look.
Over the years, we have witnessed the evolution of BEARPAW, as its repertoire of styles and categories has expanded across women’s, men’s, kids’ and accessories. For every season and every taste, there is a BEARPAW style. Driven by comfort, quality and – of course, the warmth of sheepskin – BEARPAW continues to satisfy and surprise its loyal customers. It’s also become a common occurrence to see BEARPAW on the feet of celebrities. As 2016 approaches, keep your eyes open for BEARPAW boots – from the classics to the latest styles – to make the scene from the West Coast to the East and beyond.
In 2011, our agency turned two. That same year, Hanwag celebrated its 90th jubilee! That’s nearly a century of Alpine Experience making double-stitched boots. Hans Wagner opened his first workshop in the German town of Vierkirchen (which is still the home of Hanwag) in 1921. Since the first sale of one of Hans’ boots, through the 1936 Winter Olympics that featured his first ski boots, to the 1992 ‘Super Fly GTX,’ the world’s first (and considered by many, only) paragliding boot, and the 2006 opening of its state-of-the-art manufacturing and service complex is build in Vierkirchen, Hanwag has maintained an unparalleled tradition of craftsmanship.
Hanwag provides not only a tremendous product, but much to admire in its ethos. At NOHRTH, we aspire to that standard. Our youth and connection to the millennial consumer is complemented by over a decade of experience and proven track record of performance. In other words, like Hanwag, we’re a proven entity with our best years are ahead of us.