snow peak: outdoor lifestyle creator

snow peak: outdoor lifestyle creator

Embracing the Future of Outdoor Living

Imagine sitting by a campfire, the comforting glow illuminating your titanium mug filled with a warm beverage, and all around you are like-minded individuals sharing stories, laughter, and dreams under a canopy of stars. This isn’t your traditional camping experience; this is the Snow Peak lifestyle—a harmonious blend of luxury, sustainability, and nature.

Roots in Nature’s Beauty

Snow Peak finds its origin in the Niigata Prefecture of Japan, an expanse marked by its rugged mountains and serene landscapes. Established in 1958 by Yukio Yamai, a passionate mountaineer, Snow Peak was born out of a dissatisfaction with existing outdoor gear. Yamai’s vision wasn’t just to create equipment, but to cultivate an entirely new way of interacting with the outdoors.

Sustainability: The Heart of Snow Peak

Central to Snow Peak’s ethos is a profound respect for the environment. The brand recognizes that the splendors of the natural world are delicate, and their operations are geared to protect these treasures. From ensuring durable products that stand the test of time to minimizing waste in production, Snow Peak isn’t just selling products; they’re championing a more responsible way of living and adventuring.

Beyond Gear: A Lifestyle Revolution

Functionality and beauty are two sides of the same coin for Snow Peak. While their products, from the iconic titanium mugs to the innovative tents, are designed for optimal outdoor utility, they’re also pieces of art—symbolizing a seamless merger of resilience and elegance.

Further deepening their commitment to a holistic outdoor lifestyle, Snow Peak’s events and camping grounds, like the Snow Peak Land Station, offer enthusiasts a chance to immerse themselves in nature without compromising on comfort and community connection.

The Future of Outdoor Exploration

Snow Peak isn’t just responding to the evolving needs of outdoor enthusiasts; they’re shaping a new narrative around it. By fostering a community that cherishes luxury, values sustainability, and celebrates nature, they are leading the charge in redefining outdoor experiences for the modern age.

In a world where the lines between luxury and outdoor living are blurring, Snow Peak stands as a beacon, guiding us towards a future where we can have the best of both worlds.

Leading West Coast Sales For Active Lifestyle And Outdoor Brands

Leading West Coast Sales For Active Lifestyle And Outdoor Brands

Featured Brands

NOHRTH is the West Coast’s leading sales agency for lifestyle and outdoor brands. Dana and Ernie Noh founded the agency with a commitment to integrity, customer service, and a singular focus on iconic brands that contribute to the communities they serve. As Dana puts it, “We strive to build genuine relationships with the iconic brands that continue to set the pace for lifestyle and outdoor products…”

Fjällräven stands as a testament to rugged traditions deeply rooted in the mountains of Northern Sweden. Born in Sweden and now celebrated worldwide, Fjällräven is recognized as an ethically sound, sustainable, and innovative premium outdoor brand. They’ve designed materials that not only excel in performance but also advocate for a sustainable lifestyle that respects nature.

HydraPak leads with its innovative hydration solutions, consistently merging durability, flexibility, and sustainability to cater to the modern adventurer and athlete.

NIKWAX has carved its niche by offering top-of-the-line waterproofing products. Ensuring outdoor enthusiasts remain dry and comfortable, the brand emphasizes both outstanding performance and eco-friendliness.

Snow Peak, originating from Japan, redefines the outdoor experience by blending impeccable design with functionality. Founded by Yukio Yamai, an accomplished mountaineer, Snow Peak aims to create products that elevate outdoor activity to an art form. Their offerings range from minimalist camping gear to sophisticated outdoor kitchenware, all crafted with meticulous attention to detail and a deep respect for nature.

The renowned hand-made hiking boot, Hanwag, has its origins in Germany. Crafted in the early 20th century, Hanwag’s commitment to craftsmanship ensures every trekker’s steps are comfortable and secure.

For the adventurers who value documentation as much as the experience itself, Field Notes stands ready. Reliable, sleek, and ever-prepared, Field Notes ensures every moment, however fleeting, is captured in ink.

Collectively, these brands resonate with the ethos and values championed by NOHRTH, each adding a unique thread to the vibrant fabric of outdoor and lifestyle products.


We can help you with the application process and put in a good word, if need be. NOHRTH also proudly represents up-and-coming challenger brands to stay abreast of trends and relevant technology.





When we released our 14th seasonal limited edition, we decided it was about time to get back to our roots. Field Notes in general, and the National Crop Edition specifically, owe their existence to a tradition of promotional memo books distributed to American farmers over the last hundred years by seed, tractor, and other agricultural companies.

Field Notes co-founder Aaron Draplin has been collecting these for years, “rescuing them” from obscurity. He talks about Field Notes’ ancestry in this film, From Seed, and we’re happy to present an ever-growing collection of our “family tree” for your perusal.

Professionally sorted, scanned in, clipped and coded by Eric Lovejoy, Leigh McKolay and Joe Dawson Jr.

Request A Catalog




Request A Catalog

With a name like NOHRTH, how could we NOT rep Fjällräven, a brand with an amazing story set in the mountains of Northern Sweden? More importantly, Fjällräven is the most ethically sound, sustainable, innovative, premium outdoor brand in the world. 100% PFC Free, Wool-Redefined, recyclable polyester, traceable down… and it all began when Åke Nordin, an avid young hiker, decided the backpacks at the time (the 1950s) were unsatisfactory and took matters into his own hands. At 14, Åke built his first framed backpack in his basement with his mother’s sewing machine. Using strong cotton fabric for the pack, he attached a wooden frame using leather straps and used calfskin for the support straps. This evenly distributed weight across his back. It was more comfortable. It also meant he could carry more weight with ease.

FjallravenKidrespS1img1On a trip up North, Åke’s invention caught the attention of the indigenous Sami people who spent weeks at a time high up in the mountains. They asked Åke to build them a backpack and after that a tent. Fjällräven had found its beginning. 50 years later, the brand has expanded to every corner in the world.

Fjällräven means Arctic Fox in Swedish, honoring the small and highly adaptable predator that lives in the Swedish mountains under the harshest conditions. Ever the clever brand, Fjällräven continues to find smart, innovative solutions to make every adventure an unforgettable one.



Request A Catalog

HanWagBlack_WhiteIn 2011, our agency turned two. That same year, Hanwag celebrated its 90th jubilee! That’s nearly a century of Alpine Experience making double-stitched boots. Hans Wagner opened his first workshop in the German town of Vierkirchen (which is still the home of Hanwag) in 1921. Since the first sale of one of Hans’ boots, through the 1936 Winter Olympics that featured his first ski boots, to the 1992 ‘Super Fly GTX,’ the world’s first (and considered by many, only) paragliding boot, and the 2006 opening of its state-of-the-art manufacturing and service complex is build in Vierkirchen, Hanwag has maintained an unparalleled tradition of craftsmanship.

Hanwag provides not only a tremendous product, but much to admire in its ethos. At NOHRTH, we aspire to that standard. Our youth and connection to the millennial consumer is complemented by over a decade of experience and proven track record of performance. In other words, like Hanwag, we’re a proven entity with our best years are ahead of us.