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With a name like NOHRTH, how could we NOT rep Fjällräven, a brand with an amazing story set in the mountains of Northern Sweden? More importantly, Fjällräven is the most ethically sound, sustainable, innovative, premium outdoor brand in the world. 100% PFC Free, Wool-Redefined, recyclable polyester, traceable down… and it all began when Åke Nordin, an avid young hiker, decided the backpacks at the time (the 1950s) were unsatisfactory and took matters into his own hands. At 14, Åke built his first framed backpack in his basement with his mother’s sewing machine. Using strong cotton fabric for the pack, he attached a wooden frame using leather straps and used calfskin for the support straps. This evenly distributed weight across his back. It was more comfortable. It also meant he could carry more weight with ease.

FjallravenKidrespS1img1On a trip up North, Åke’s invention caught the attention of the indigenous Sami people who spent weeks at a time high up in the mountains. They asked Åke to build them a backpack and after that a tent. Fjällräven had found its beginning. 50 years later, the brand has expanded to every corner in the world.

Fjällräven means Arctic Fox in Swedish, honoring the small and highly adaptable predator that lives in the Swedish mountains under the harshest conditions. Ever the clever brand, Fjällräven continues to find smart, innovative solutions to make every adventure an unforgettable one.

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5 hours ago

To celebrate our partnership with @banffmountainfestival once again this year, we're holding a little contest for this week only!⠀ ⠀ It's as easy as:⠀ ⠀ 1. Liking our Facebook page (search Fjallraven Banff)⠀ 2. Following us here on Instagram at @arcticfoxbanff⠀ ⠀ Your like gets you int

To celebrate our par

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1 day ago

Our ambassador @willbroom10 at Thompson Falls. We'd love to see more images of where your Fjallraven gear takes you--tag us @arcticfoxbanff, @fjallraven_na and @fjallravenofficial. ⠀ .⠀ .⠀ .⠀ #fjallravenbanff #arcticfoxbanff #fjallraven #fjallravencanada #fjallravenusa #friluftsliv #alwaysex

Our ambassador @will

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1 day ago

The Arctic fox Do you want to buy this picture? Send me a message 😀 #fjellrev #fjallravenusa #fjellreven #arcticfox #dovre #eXclusive_animals #fox #fjellravenoslo #nikon_uk #nikon_photography #icatching #nikon #nikonambassador #nikonnordicambassador #eXclusive_animals #ig_discover_wildlife #sple

The Arctic fox 
Do y

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1 day ago

Fall is just around the corner, it’s time to cozy up for your outdoor adventures! Stop by and see how hard the team has been working to bring you all of the Fjall goodness you need...we keep it classic, durable, and sustainable. #fjallravenusa #fjallravenportland #fjallraven #portlandoregon #pea

Fall is just around

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3 days ago

#ourpnw #cascadiaexplored #mounttolmielookout #fjallravenusa

#ourpnw #cascadiaexp

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3 days ago

Join us today Saturday September 15th from 3p-5p for our Fall Launch Party! We’ll be having an awesome happy hour with drinks, snacks, events & unveiling our new Fall Collection! . . #arcticfoxsanfrancisco #fjällrävensanfrancisco #fjallravensanfrancisco #fjallraven #fjallravenusa #fjällrävenu

Join us today Saturd

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4 days ago

Tomorrow! We have our new fall/winter pieces, plus treats thanks to our friends at @davidstea & @wildflourbanff--plus an exclusive offer for anyone who likes & follows our new Facebook page, our Instagram, and photographs themselves taking part in a clean-up for World Clean-Up Day. Instructions belo

Tomorrow! We have ou

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4 days ago

Our new Greenland Pile Fleece has been such an awesome addition to our Fall/Winter collection. Come by tomorrow from 3-5PM for a fit session with all our winter gear. We will have free coffee provided by @oddfellowsnyc and also some fun movies playing!

Our new Greenland Pi

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5 days ago

What a perfect photo to announce our special guest for this Saturday--we'll have Alyse from @the_wild_stuff in-store for our Fall/Winter launch event! She'll be sharing her knowledge on traditional wildcraft, herbal medicinals, ethical foraging and more. We look forward to seeing you all from 3pm! .

What a perfect photo

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5 days ago

See you on Saturday! Preview our new Fall Gear, we will be having an awesome happy hour from 3-5pm, including live acoustic music by Jordan Harris @jordanceharris 🎸 See you here! #pearldistrictpdx #portlandoregon #pearlportland #fjallravenusa #pnwonderland #fjallravenportland

See you on Saturday!

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5 days ago

Hey San Jose! This Saturday we will be having our Fall launch party! We'll be showcasing our new Fall attire, the outdoor pant perfected, and so much more! Come on by from 3-5 this Saturday to see what else is in store. #fjallraven #fjall #fjallravenusa #sanjose #SantanaRow

Hey San Jose! This S

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5 days ago

The Arctic fox Do you want to buy this picture? Send me a message 😀 #fjellrev #fjallravenusa #fjellreven #arcticfox #dovre #eXclusive_animals #fox #fjellravenoslo #nikon_uk #nikon_photography #icatching #nikon #nikonambassador #nikonnordicambassador #eXclusive_animals #ig_discover_wildlife #sple

The Arctic fox 
Do y

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6 days ago

Acne Studios x Fjallraven, Fall/ Winter 2018. Creative Direction: M/M (PARIS). @AcneStudios @FjallravenOfficial @MMParisdotcom @Xiuhtezcatl #AcneStudios #FjallravenUsa #AcneStudiosFjallraven #MMParis #Xiuhtezcatl #Campaign #ArtandCommerce

Acne Studios x Fjall

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6 days ago

New York show your Kanken bag off! Post a picture your Kanken bag and tag us ( @arcticfoxnolita ) and hastag : #kankennyc #Fjallraven #mykanken and you will be part of our Kanken NYC contest. This runs til September 15th with 2nd place winner getting a $50.00 Fjällräven gift card.

New York show your K

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6 days ago

Happy Wax Wednesday everyone! Take care of the best fabric on the market, your G1000 garments will love you for it! Stop by any of our locations for a free demo, or let us apply it for you! #fjallravenusa #arcticfoxpdx #pnwonderland #pearldistrictpdx #pearlportland #portlandoregon @arcticfoxseattl

Happy Wax Wednesday

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6 days ago

It’s that layer up time of year in Portland, which includes our Wax Wednesday reminder! It’s time to take care of your G1000 garments with a layer of Fjallraven Greenland wax, all natural water protection for your rainy hikes and adventures. Stop by for a demo, or have our team apply it for you

It’s that layer up

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1 week ago

Join us this Saturday for our Fall/Winter Launch Party (just in time for our forecasted first snowfall...). We'll have drinks & snacks in-store for you while you shop and preview the first drop from our Fall/Winter 2018 season.⠀ ⠀ CLEAN-UP DAY CONTEST:⠀ ⠀ To celebrate World Clean-Up Day, gue

Join us this Saturda

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1 week ago

Happy Monday! Weekend is coming soon mountains are waiting for u 🤓 #nomadichikingclub #goatworthy #fjallravenusa #peoplewhoadventure #feedyouradventure #mammut #mammutna #optoutside #mountaineering #mtshasta #climbing #getoutstayout #adventurecouple #merinowool

Happy Monday! Weeken

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1 week ago

Right before getting a shit face. It was very fun. #Repost @arcticfoxpdx • • • • • Great event yesterday with @satosharpening and @thejamesbrand here at the store! Thank you to everyone that came through. #thejamesbrand #pnwonderland #fjallravenusa #arcticfoxpdx #knives #whiskey

Right before getting

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1 week ago

Re-post from @backcountry_boogie, taken in Abisko National Park, Sweden: "You have to experience it to appreciate it, and once you appreciate it you will protect it."⠀ #fjallravenclassic #takethetrail #fjallraven⠀ #forevernature @fjallravenofficial ⠀ .⠀ .⠀ .⠀ #fjallravenbanff #arcticfoxb

Re-post from @backco
To celebrate our par
Our ambassador @will
The Arctic fox 
Do y
Fall is just around
#ourpnw #cascadiaexp
Join us today Saturd
Tomorrow! We have ou
Our new Greenland Pi
What a perfect photo
See you on Saturday!
Hey San Jose! This S
The Arctic fox 
Do y
Acne Studios x Fjall
New York show your K
Happy Wax Wednesday
It’s that layer up
Join us this Saturda
Happy Monday! Weeken
Right before getting
Re-post from @backco