BEARPAW, Fjallraven, Field Notes, BRUNTON, PRIMUS , Hanwag and Layback
Dana and Ernie Noh founded the agency with a commitment to iconic brands that contribute to the communities they serve. As Dana puts it, “We strive to bring iconic brands who’s brand story is backed by genuine history…”
Fjällräven is a brand steeped in the rugged traditions from Northern Sweden. Their apparel is uniquely rugged and stylish with an impressive history of making their own materials… Read more
With a name like NOHRTH, how could we NOT rep Fjällräven, a brand with an amazing story set in the mountains of Northern Sweden? More importantly, Fjällräven is the most ethically sound, sustainable, innovative, premium outdoor brand in the world. 100% PFC Free, Wool-Redefined, recyclable polyester, traceable down… and it all began when Åke Nordin, an avid young hiker, decided the backpacks at the time (the 1950s) were unsatisfactory and took matters into his own hands. At 14, Åke built his first framed backpack in his basement with his mother’s sewing machine. Using strong cotton fabric for the pack, he attached a wooden frame using leather straps and used calfskin for the support straps. This evenly distributed weight across his back. It was more comfortable. It also meant he could carry more weight with ease.
On a trip up North, Åke’s invention caught the attention of the indigenous Sami people who spent weeks at a time high up in the mountains. They asked Åke to build them a backpack and after that a tent. Fjällräven had found its beginning. 50 years later, the brand has expanded to every corner in the world.
Fjällräven means Arctic Fox in Swedish, honoring the small and highly adaptable predator that lives in the Swedish mountains under the harshest conditions. Ever the clever brand, Fjällräven continues to find smart, innovative solutions to make every adventure an unforgettable one.
We may live in California, but we love warm & cozy as much as anyone. BEARPAW is the definitive warm & cozy boot brand, approachable in both its style and price point without compromising her quality and look.
Over the years, we have witnessed the evolution of BEARPAW, as its repertoire of styles and categories has expanded across women’s, men’s, kids’ and accessories. For every season and every taste, there is a BEARPAW style. Driven by comfort, quality and – of course, the warmth of sheepskin – BEARPAW continues to satisfy and surprise its loyal customers. It’s also become a common occurrence to see BEARPAW on the feet of celebrities. As 2016 approaches, keep your eyes open for BEARPAW boots – from the classics to the latest styles – to make the scene from the West Coast to the East and beyond.