Leading West Coast Sales For Active Lifestyle And Outdoor Brands

Leading West Coast Sales For Active Lifestyle And Outdoor Brands

Featured Brands

NOHRTH is the West Coast’s leading sales agency for lifestyle and outdoor brands. Dana and Ernie Noh founded the agency with a commitment to integrity, customer service, and a singular focus on iconic brands that contribute to the communities they serve. As Dana puts it, “We strive to build genuine relationships with the iconic brands that continue to set the pace for lifestyle and outdoor products…”

Fjällräven stands as a testament to rugged traditions deeply rooted in the mountains of Northern Sweden. Born in Sweden and now celebrated worldwide, Fjällräven is recognized as an ethically sound, sustainable, and innovative premium outdoor brand. They’ve designed materials that not only excel in performance but also advocate for a sustainable lifestyle that respects nature.

HydraPak leads with its innovative hydration solutions, consistently merging durability, flexibility, and sustainability to cater to the modern adventurer and athlete.

NIKWAX has carved its niche by offering top-of-the-line waterproofing products. Ensuring outdoor enthusiasts remain dry and comfortable, the brand emphasizes both outstanding performance and eco-friendliness.

Snow Peak, originating from Japan, redefines the outdoor experience by blending impeccable design with functionality. Founded by Yukio Yamai, an accomplished mountaineer, Snow Peak aims to create products that elevate outdoor activity to an art form. Their offerings range from minimalist camping gear to sophisticated outdoor kitchenware, all crafted with meticulous attention to detail and a deep respect for nature.

The renowned hand-made hiking boot, Hanwag, has its origins in Germany. Crafted in the early 20th century, Hanwag’s commitment to craftsmanship ensures every trekker’s steps are comfortable and secure.

For the adventurers who value documentation as much as the experience itself, Field Notes stands ready. Reliable, sleek, and ever-prepared, Field Notes ensures every moment, however fleeting, is captured in ink.

Collectively, these brands resonate with the ethos and values championed by NOHRTH, each adding a unique thread to the vibrant fabric of outdoor and lifestyle products.


We can help you with the application process and put in a good word, if need be. NOHRTH also proudly represents up-and-coming challenger brands to stay abreast of trends and relevant technology.




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With a name like NOHRTH, how could we NOT rep Fjällräven, a brand with an amazing story set in the mountains of Northern Sweden? More importantly, Fjällräven is the most ethically sound, sustainable, innovative, premium outdoor brand in the world. 100% PFC Free, Wool-Redefined, recyclable polyester, traceable down… and it all began when Åke Nordin, an avid young hiker, decided the backpacks at the time (the 1950s) were unsatisfactory and took matters into his own hands. At 14, Åke built his first framed backpack in his basement with his mother’s sewing machine. Using strong cotton fabric for the pack, he attached a wooden frame using leather straps and used calfskin for the support straps. This evenly distributed weight across his back. It was more comfortable. It also meant he could carry more weight with ease.

FjallravenKidrespS1img1On a trip up North, Åke’s invention caught the attention of the indigenous Sami people who spent weeks at a time high up in the mountains. They asked Åke to build them a backpack and after that a tent. Fjällräven had found its beginning. 50 years later, the brand has expanded to every corner in the world.

Fjällräven means Arctic Fox in Swedish, honoring the small and highly adaptable predator that lives in the Swedish mountains under the harshest conditions. Ever the clever brand, Fjällräven continues to find smart, innovative solutions to make every adventure an unforgettable one.