nohrth, Author at Sales agency for lifestyle brands

FIELD NOTES BRAND

by nohrth | Aug 18, 2017 | BRANDS, Field Notes

THE INSPIRATION BEHIND OUR PRODUCTS:

When we released our 14th seasonal limited edition, we decided it was about time to get back to our roots. Field Notes in general, and the National Crop Edition specifically, owe their existence to a tradition of promotional memo books distributed to American farmers over the last hundred years by seed, tractor, and other agricultural companies.

Field Notes co-founder Aaron Draplin has been collecting these for years, “rescuing them” from obscurity. He talks about Field Notes’ ancestry in this film, From Seed, and we’re happy to present an ever-growing collection of our “family tree” for your perusal.

Professionally sorted, scanned in, clipped and coded by Eric Lovejoy, Leigh McKolay and Joe Dawson Jr.

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FJÄLLRÄVEN

by nohrth | Nov 25, 2015 | BRANDS, Fjallraven, NOHRTH

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With a name like NOHRTH, how could we NOT rep Fjällräven, a brand with an amazing story set in the mountains of Northern Sweden? More importantly, Fjällräven is the most ethically sound, sustainable, innovative, premium outdoor brand in the world. 100% PFC Free, Wool-Redefined, recyclable polyester, traceable down… and it all began when Åke Nordin, an avid young hiker, decided the backpacks at the time (the 1950s) were unsatisfactory and took matters into his own hands. At 14, Åke built his first framed backpack in his basement with his mother’s sewing machine. Using strong cotton fabric for the pack, he attached a wooden frame using leather straps and used calfskin for the support straps. This evenly distributed weight across his back. It was more comfortable. It also meant he could carry more weight with ease.

On a trip up North, Åke’s invention caught the attention of the indigenous Sami people who spent weeks at a time high up in the mountains. They asked Åke to build them a backpack and after that a tent. Fjällräven had found its beginning. 50 years later, the brand has expanded to every corner in the world.

Fjällräven means Arctic Fox in Swedish, honoring the small and highly adaptable predator that lives in the Swedish mountains under the harshest conditions. Ever the clever brand, Fjällräven continues to find smart, innovative solutions to make every adventure an unforgettable one.

#fjallravenusa

Palladium

by nohrth | Nov 25, 2015 | Palladium

PALLADIUM SHOES FALL/WINTER 2017 CATALOG

NOHRTH is proud to be the West Coast rep for Palladium, a storied brand whose history – and thirst for innovation – makes it a perfect fit for our agency.

The story of the first canvas combat boot begins in 1920 with aircraft tires. That’s what Palladium manufactured in those days to support the needs of the growing aviation industry. Layering canvas bands under vulcanized rubber tires, Palladium introduced a next-level technology that made the brand the largest aircraft tire supplier in Europe. By 1947, with WWII over and aviation demands receding, Palladium turned its expertise to boots. They were so comfortable and durable that they were adopted by the legendary French Foreign Legion. In the 1960s, Palladium became widely adopted by explorers in Europe as the footwear of choice for extreme conditions. French volcanologist and geologist Haroun Tazieff even wore them throughout his volcanic expeditions!

A brand as stylish as it is sturdy, Palladium enjoyed popularity in 1990, when it was embraced by the grunge and rave scenes. The iconic Pampa boot becomes a fashionable look on a global scale. Palladium sold over one million pairs of boots that year.

Our team has personally been wearing Palladium since it re-launched in 2009 with updated construction techniques – and the artistic flair – to provide years of comfort and durability for today’s City Explorers.

BEARPAW

by nohrth | Nov 25, 2015 | BEARPAW, BRANDS, NOHRTH

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We may live in California, but we love warm & cozy as much as anyone. BEARPAW is the definitive warm & cozy boot brand, approachable in both its style and price point without compromising her quality and look.

Over the years, we have witnessed the evolution of BEARPAW, as its repertoire of styles and categories has expanded across women’s, men’s, kids’ and accessories. For every season and every taste, there is a BEARPAW style. Driven by comfort, quality and – of course, the warmth of sheepskin – BEARPAW continues to satisfy and surprise its loyal customers. It’s also become a common occurrence to see BEARPAW on the feet of celebrities. As 2016 approaches, keep your eyes open for BEARPAW boots – from the classics to the latest styles – to make the scene from the West Coast to the East and beyond.

HANWAG

by nohrth | Nov 24, 2015 | BRANDS, Hanwag

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In 2011, our agency turned two. That same year, Hanwag celebrated its 90th jubilee! That’s nearly a century of Alpine Experience making double-stitched boots. Hans Wagner opened his first workshop in the German town of Vierkirchen (which is still the home of Hanwag) in 1921. Since the first sale of one of Hans’ boots, through the 1936 Winter Olympics that featured his first ski boots, to the 1992 ‘Super Fly GTX,’ the world’s first (and considered by many, only) paragliding boot, and the 2006 opening of its state-of-the-art manufacturing and service complex is build in Vierkirchen, Hanwag has maintained an unparalleled tradition of craftsmanship.

Hanwag provides not only a tremendous product, but much to admire in its ethos. At NOHRTH, we aspire to that standard. Our youth and connection to the millennial consumer is complemented by over a decade of experience and proven track record of performance. In other words, like Hanwag, we’re a proven entity with our best years are ahead of us.