As we seek out new brands, we always ask ourselves, “What story draws our retailers together?”. The answer, active lifestyle products that improve the quality of life. Yes, that may seem subjective at first, but as we delve deeper into this question a few things stand out. The first is comfort. If you’re an active person, you’ll most likely put pressure on your apparel – more than most people do.

This stress tests the very nature of apparel design. Some apparel is designed to look great, while others are designed to stand the test of time. SAXX does both. Underwear is what’s closest to your body, so it must be comfortable. SAXX goes a step further, by also adding features that increase the quality of the active lifestyle for men.

In 2006, Trent Kitsch asked himself, “…why can’t men’s underwear be better?” Here’s how the story goes according to SAXX:

“After spending hours on a fishing expedition in a clammy ocean suit, he wondered if there was a way to fend off the uncomfortable effects of chafing and friction down south.The answer was SAXX. Simply put, this is underwear designed differently. Our patented technologies move with you and deliver revolutionary comfort every step of the way. Just like our founder questioned the status quo of the underwear industry, we believe in challenging the world around us to be better. Our underwear was designed to support guys in doing just that.”

All the brands NOHRTH represents figured out a way to improve an active person’s quality of life through innovative design and a trusted pursuit of quality. We are honored to represent SAXX and it’s story of comfort and unique design. If you’re interested in a SAXX Catalog, please contact us.